Accor’s global mid-market brand All Seasons will add three hotels in Thailand during October with the rebranding of All Seasons Gold Orchid Bangkok, All Seasons Sathorn Bangkok and All Seasons Naiharn Phuket. Accor plans to expand to over 50 hotels before the end of 2009. Although the first hotel under the brand, the All Seasons Pattaya, was only launched in December of last year, the company now operates 30 hotels in Thailand and has fourteen under development.
Accor Asia Pacific Managing Director Michael Issenberg said, “Thailand’s tourism sector recorded more than 20% growth in visitor arrivals last year, and with Bangkok becoming a major hub for low-cost air carriers, there is a clear need for additional affordable international-standard accommodation,” said Mr. Issenberg. He added that, “All Seasons is positioned above Accor’s Ibis brand, but still offers very affordable rates for an international hotel brand.”
Both Bangkok hotels are conveniently situated near public transportation and popular markets. The All Seasons Gold Orchid Bangkok (formerly the Gold Orchid Bangkok) is close to Bangkok’s domestic airport, Don Muang. Mass transit using the BTS Sky train and MRT Underground is available, along with expressway access to the city center. The 159-room hotel, on Vipawadee Rangsit Road, is close to the Chatuchak Weekend Market. The 110-room All Seasons Sathorn Bangkok (formerly King’s Hotel), near Bangkok’s Silom Road financial center, is situated on South Sathorn Road near the Bangkok Night Market, the Australian and French Embassies, and the MRT Underground.
The Phuket hotel, the All Seasons Naiharn, Phuket (formerly Sabana Resort), provides easy access to the white sand and clear water of Naiharn Beach. The hotel, with 154 guest rooms, is a 45-minute drive from the airport, and thirty minutes from popular Patong Beach and the town center.