GK Creative Communications Launches New Web Site for Upscale Hotel and Resort in the Caribbean

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GK Creative Communications Launches New Web Site for Upscale Hotel and Resort in the Caribbean

New web site for Cormorant Beach Club & Hotel ignites intense response from visitors

Toronto, ON, Canada - July 30, 2001 - GK Creative Communications (http://www.gkcreative.com) adds another exciting web site to their portfolio. The new Cormorant Beach Club & Hotel web site (http://www.cormorantbeachclub.com) focuses on providing the visitor with rich information and visual content that unlike many other resort sites leave no questions unanswered.

"From the first moment we started working on the Cormorant Beach Club & Hotel project it was important for us to design a virtual space with wealth of content and strong creative impact. We are pleased with the final product and are enjoying the positive feedback the site is attracting," said Sarka Kalusova, Creative Director and Partner at GK Creative Communications.

Visitors to the site have one click access to everything they may need to know about the resort. Based on the increase of reservations submitted through the web site, people find information provided on the site satisfying. This significantly improves the communication and assists Cormorant's staff in serving their clientele better. Instead of answering basic questions about the hotel location, rates and policies, they can make sure that they provide their new guests with the best arrangements to make their stay the most enjoyable. "Not only has the new web site lessened our work load, but its launch has created an intense excitement and response from our customer base," states Gregory Thomas, Co-Owner of the Cormorant Beach Club & Hotel.

The site offers detailed hotel description, listing of amenities, rates, policies and terms. The picture gallery features views of the hotel and its surroundings. The Guest Comments area lists a large number of testimonials from satisfied guests. There is a wealth of information on the activities and events available at Cormorant and around the island. Visitors can access information about St. Croix, its history, sightseeing, location, how to access the island, and live weather reports.

"Since the site's launch at the beginning of July, we have already seen an increase in the number of inquiries and reservations from the web. GK Creative delivered results that far exceeded our expectations. Working with them was absolutely painless, no creative tantrums, just on time solutions to our desires and requirements," says Thomas. "As marketing communications specialists, our challenge is to combine innovative design with intelligent marketing. With the new Cormorant web site we focused on the target market that includes gay and lesbian professionals who are looking for a relaxing, enjoyable, and friendly environment. The positive response to the new site verifies that we have created an inviting environment with enough content to convince visitors that Cormorant Beach Club & Hotel is their perfect vacation destination," adds Natasha Garda, Director and Partner at GK Creative Communications.

About Cormorant Beach Club & Hotel
Cormorant Beach Club & Hotel is located on the island of St. Croix, US Virgin Islands. Cormorant is a one-of-a-kind gay-owned and operated establishment in the Caribbean serving visitors from the US, Canada, and other countries. Events held at Cormorant range from Curve Magazine's Women's Week to commitment ceremonies organized and performed directly on the resort. There are 38 rooms ranging from hotel rooms to two story condominiums for larger house parties, and beach studios all with direct beach access. Cormorant sits on a six-acre resort with 1,200 feet of white sand beach fringed by palm trees. Long Reef, one of the better-known marine phenomena of the Caribbean, lies a few hundred feet off-shore, providing excellent snorkeling. An 80,000 gallon freshwater beach side pool is overlooked by an open-centered mahogany bar. Fitted with a gourmet restaurant where the menu changes daily and where the view of the ocean is unsurpassed. Two Klaycote tennis courts and a large well-equipped gym situated on the beach are just a few of the activities offered at Cormorant. Room rates range from $110 to $225 per night during the summer season and $150 to $265 during high season.


About GK Creative Communications
GK Creative Communications, a division of Market & Brand, Inc. is a full service marketing communications company located in Toronto, Canada. Founded in 1999 the agency specializes in tailored marketing communications programs that help companies and individuals promote their business, brands and products successfully on-line and off-line. Expertise include traditional techniques of advertising and marketing, as well as cutting edge web technologies - from web design and development to e-commerce and advanced interactivity.

For more information, please call GK Creative Communications at 1-866-654-6960 or visit the company's web site at http://www.gkcreative.com.

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GK Creative Communications / 341 Lauder Avenue / Toronto Ontario M6E 3H7, Canada
T: 416-654-6960 / F: 413-513-8315
E-mail: pr@gkcreative.com / Web site: www.gkcreative.com


Press Contact:

Natasha Garda
GK Creative Communications
A Division of Market & Brand Inc.
341 Lauder Avenue
Toronto, ON M6E 3H7
Tel: 416-654-6960
Toll Free: 866-654-6960
Fax: 413-513-8315
E-mail: pr@gkcreative.com


GK Creative Communications and Market & Brand are registered trademarks of Market & Brand, Inc. All other company and product names are trademarks of their respective owners.