FOR IMMEDIATE RELEASE;
Beijing, China February 15, 2001
For all those people who look at contemporary art from China and feel myriad questions rising to which the answers are not at all clear, the New York-based art consultancy China Avant-Garde might just have the solution. China Avant-Garde has announce the opening of a showroom in Beijing with the primary aim of creating a relaxed, comfortable environment in which to educate as well as to view important examples of Chinese contemporary art. The wide range of works on display is complemented by an array of catalogues and publications, as well as the unique opportunity to meet and talk with artists as well as resident specialist curator Karen Smith.
China Avant-Garde began offering advisory services for private and corporate collectors via their award winning website – www.china-avantgarde.com, which continues to draw a tremendous online audience despite nagging doubts about the efficiency of art on the Internet. But as China Avant-Garde director Howard Farber explains “China Avant-Garde’s primary goal is to create awareness of Chinese contemporary art. We are keenly aware of the importance of the viewers’ first contact with these original works of art. Visitors to our Beijing showroom not only can acquire fine works of art, but can also acquire an education”
The new showroom is located in the centre of Beijing, adjacent to Ritan Park, within walking distance of the St Regis Hotel and one of Beijing’s most well-known landmarks, the Friendship Store. In addition to viewing the finest contemporary Chinese artworks in an informal atmosphere, China Avant-Garde also offers a range of complementary activities like guided studio visits, the opportunity to meet with experts in various fields, and informal group lectures and customised talks. They even arrange transportation to and from the visitors’ location to accommodate the requirements of individuals or groups visiting Beijing on busy schedules.
“You don’t have to be an art historian to gain insight into the culture of a country you are visiting,” Howard Farber claims, “what we offer is a unique cultural and educational experience for beginners as well as experienced collectors.”
China Avant-Garde’s Beijing Showroom is at: Room 110, 11A Ritan Donglu, Chaoyang District, Beijing 100020. For further information, or to set up a private appointment, call: +86 10 6595 2838, or email: cag@cinet.com.cn





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